Perceived Value. Let's talk real for a second. Perceived Value is something not to gloss over when you are going to purchase a big item or something that you have been saving your money for.
The financial gurus at Investopedia would say This:
In marketing terminology, perceived value is the customers' evaluation of the merits of a product or service and its ability to meet their needs and expectations, especially in comparison with its peers.
Marketing professionals try to influence consumers' perceived value of a product by describing the attributes that make it superior to the competition.
Things are not always what they seem when perceived value comes into play: In a very real sense- Things are valuable by the way we view things. That is why there is competition in the piece of the pie for your hard earn dollar.
Here is a great example of what perceived value:
Let's take Serius XM- the Radio service that I love. ( I love having it in my car, and online.)
We got a new vehicle and it came with Sirius XM. I love free things, like the regular radio that I get free, But I saw value in Sirius XM after our free trial.
Why? Because for only $13 a month- a Price of a couple cups of coffee or hot chocolate per month I wouldn't have to listen to all those commercials, and I get to cherry-pick what I listen too.
They Marketed it as a being able to get all these channels, and don't miss your favorite baseball game! Okay- you got me!
So that $13 a month subscription didn't seem like a big deal, but then when you do the math it's over $ 150 ($156) to be exact, They advertise it at $8 a month, but with the luxury tax it comes out to be $13 a month. Geez!
I can I spend my money a bit better, Maybe- But for me having Kid's Place Live, No Shoes Radio, The Garth Channel, and the Beatles Channel, It's awesome! I can't live without it now.
Einstein famously said "It's all relative", and we see that pricing is no different - we just need something to make it relative to.
Check out this other Case study about perceive value from Ninja Outreach
So getting to the root as to why I am writing this article.
A discussion between my husband and I have been:
When and how to go back to Disney?
Do we stay at Disney World or do we stay off "campus"
Do we buy into Disney Vacation Club?
This conversation has been going on for months. We are to the point that we all want to go back to Disney as fast as possible. I have a Whatever it takes attitude to get back to the Magic Kingdom. AS FAST AS I CAN!
So after a good long week of talking about should, we or shouldn't we do DVC We came across this article that really talks about the perceived value that DVC offers.
DVC Fan mentions Perceived Value as Pixie Dust- so clever how Disney does that right?
I encourage people in the strongest sense of the word to do their homework if they plan to finance. Look at it from all angles while doing your best to remove pixie-dust from the equation. Pixie dust is only allowed in if the monthly payments of financing a DVC contract do not present a hardship. If you have to give up other things, if you have scale back on your lifestyle or any meaningful necessities, then perhaps it’s not the right choice.
If your hobby is to plan a Disney vacation and go to Disney- and that is how you want to spend your hard earn money then the perceived value for you- is in a positive light. Some friends and family would think your crazy for spending that much money on a vacation. (I agree it's a ton of money) However I love, & My family loves everything, Disney, so for us, it's a no brainer to go to Disney as soon as we can. (it's our hobby) and everyone needs some kind of Hobby to keep you sane. Here is a great article as to why we all need some kind of hobby in our life!
As of today, we haven't decided if we are going to go with DVC, Were still trying to decide if we want to spend our money on this. (I don't think we will finance DVC if we can make it work.)
What luxury item do you feel is worth every penny?
No comments:
Post a Comment